Just like every pest control problem requires a custom solution, PestCoWeb believes that no pest control company should have a cookie-cutter marketing strategy. We partner with you to understand the unique needs of your business and to create a truly custom pest control website and online marketing strategy.
Read more about our custom website design process below.
Discovery – We meet with you to discuss what you want to achieve with your website. With your help, we’ll identify your key marketing goals and will develop a strategy to accomplish them. During the discovery phase, we’ll discuss your design preferences, websites you like (and those you don’t!) as well as specific features you’d like to include on your site.
Design – Our design team will develop drafts of the home page and send them to you for feedback. After revising the initial design according to your input, we’ll design the interior website pages based on the home page design.
SEO – Next we work on improving organic search traffic. Our SEO team will do extensive keyword research and develop a page-by-page SEO strategy based on target keywords. During this process, we’ll also assess your pest control site’s current page rank and will determine whether to keep existing page URLs.
Content creation – Using the keyword research, our wordsmiths will work with you to create engaging, search engine optimized website copy from scratch. Or, we’ll gladly edit and polish content you provide us.
Development – After you’ve approved the site design and content, our web developers complete the necessary programming, pulling all the components together to create a functioning (and might we say, incredibly good-looking) website.
Testing – Potential clients won’t see your website until all the components have been checked, double-checked and checked again. We’ll also test your site on all major browsers to ensure cross-browser compatibility.
Launch the site! After we’ve completed testing, you’ll review the final site. Your website will go live once we get the go-ahead from you!
Follow-up – About a month after launch, we’ll meet with you to review website performance. We’ll analyze the data, highlighting successes and identifying areas that need work. Depending on your needs, PestCoWeb also offers ongoing marketing services to help you stay on top of the search results and ahead of the competition.